The Dress and The Salvation Army ad:
The uproar of #TheDress all over the internet lead to all kinds of companies using it to promote or encourage their products. While the consensus is that the dress is ridiculous and defiantly was more popular than its worth, there was one add that I thought used the dress in the best way to make the biggest impact. The Salvation Army used this picture to invoke inner fear and use the bandwagon effect to get their point across. They use the fraise many did during the dress circulation "Why is it so hard to see black and blue?" and "1 in 6 women are victims of abuse." to promote abuse awareness. They use the #StopAbuseAgainstWomen and quickly it went viral, getting attention from media users like myself and news feeds like +BuzzFeed. They are successful in that they use shock value and bring attention to an important topic from one that is abruptly common knowledge and very frivolous.
What doesn't work
McDonalds commercial's don't work for a few reasons one being that anyone that has had a McDonalds product knows that what they advertise isn't what is sold from the buildings with the golden arches. From the questionable chicken products and unusual flavored beef McDonalds the reason they have business is from broke teenagers, people with the munchies and when your on the go. I manage to fit into all of those categories occasionally sometimes all at the same time. They attempt to use the bandwagon effect and stereotypes to get people to flock to their restaurants. In their many commercials they use people in their 20's to show that its cool to eat there and everyone does, almost like what they taught us in middle school about what people say to get others to smoke or drink. Funny enough McDonalds is bad for your health too.
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